ECHO MYRON
HELPING YOU BUILD A SUSTAINABLE CAREER AS AN ARTIST
if the thought of having to go
through a release is keeping
your music in the archives.
you’ve got a systems problem.
If the thought of having to go through a release is keeping your music in the archives, you’ve got a systems problem.
Every platform is pulling you in a different direction. The story isn’t landing clearly. As a result, the rollout can feel fragmented. Even exceptional music can get lost without a coherent plan to carry it forward. Echo Myron helps artists, managers, labels, and creative teams build the structure around the music, turning releases into focused, intentional campaigns.
From strategy and release operations to PR, playlisting, digital advertising, data, social direction, and long-term audience growth, we make sure the work is set up to be heard.
If you’ve got the ambition, the vision, and the songs, but every release still feels like a set of disconnected tasks rather than a cohesive strategy, it can start to feel like success is just luck; random, unpredictable, and out of your hands.
The truth is, the music usually isn’t the problem. What’s missing is the structure that turns a release from guesswork into a clear, repeatable process.
The good news is that this is fixable. The bad news is you’re probably realizing it a little later than you’d like. The upside? Once the system is in place, everything gets a lot simpler, sharper, and more effective.
our core Pillars
Six core pillars
four guiding values
Six core pillars
four guiding values
Every release needs more than one approach. Echo Myron’s work is built around six connected pillars that turn a release into a full campaign system through the lens of our four guiding values that put our artists first.
ARTIST OWNERSHIP
Artists retain control of their work. Full stop. Our model is built to support your release without taking any ownership of the masters. It’s your work, you should own it, and its success should be yours too.
creative control
Your vision leads the way. We will help shape the strategy, structure, and campaign around that creative direction. We collaborate with you, providing insights that bring your vision to life.
transparency
It’s not glamorous, but we believe that clear reporting, clear budgets, and clear communications lead to clear decision making. There should be no mystery between the work and the results.
strategic planning
This is not a one-week push and it never will be. We focus on building release cycles that are repeatable and optimized to grow your audience over the long-term. Campaigns that get you excited for a release.
You’re getting attention,
but are you building fans?
the echo cycle
We offer direction & alignment through our strategy-first framework for building campaigns that move before, during, and after release day.
We align the story, timeline, assets, outreach, advertising, data, and audience development so every part of the campaign is working towards current and future success.
We offer direction & alignment through our strategy-first framework for building campaigns that move before, during, and after release day.
We align the story, timeline, assets, outreach, advertising, data, and audience development so every part of the campaign is working towards current and futuresuccess.
strategy. PR. PLaylisting. advertising. data. Audience Growth.
Frequently Asked Questions
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Echo Myron supports strategy, consulting, release operations, PR, playlisting, digital marketing, advertising, data insights, social media direction, audience development, UGC blueprint, and label services.
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We provide label-services infrastructure without the traditional ownership model. Artists retain control while getting strategic and operational support.
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No. The Echo Myron model is built around artist ownership, creative control, and transparent support.
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Ideally before the campaign is public. The earlier we are involved, the more effectively we can shape the story, timeline, assets, DSP strategy, advertising, and audience development.
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Yes. We can step in to tighten the strategy, improve the structure, support outreach, organize the campaign, and identify the highest-priority next moves.
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No ethical team can guarantee third-party editorial outcomes. What we can do is prepare the campaign properly, pitch strategically, build momentum, and adapt based on performance.
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Yes, but not as a copy-and-paste formula. The principles stay the same: clear positioning, structured rollout planning, targeted outreach, digital support, fan funnels, and transparent reporting. The execution changes based on the artist, project, timeline, budget, and audience.
Who we’ve helped
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![The band, Arkells, sitting and posing in a room with framed black and white photos of city scenes on the wall, wearing casual clothing. Photo by Nathan Nash.]()
Since the beginning, Arkells have never wavered in their mission to be the house band that soundtracks the greatest nights of your life and provides emotional support in your darkest hours.
Arkells
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![The artist, Julian Taylor, wearing a black hat, colorful patterned jacket, and necklaces, standing near a window in a dimly lit space.]()
Julian Taylor’s JUNO Award-nominated album Pathways further cemented his reputation as one of Canada’s most compelling and emotionally resonant songwriters.
Julian Taylor
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![The Artist, Lights, wearing a red dress, sitting on a yellow furry cushion on a sofa, holding a teal electric guitar in her lap, in a dimly lit room with colorful lights and decorative items in the background. Photo Credit- Warwick Hughes.]()
Lights is many things all at once: singer, songwriter, producer, multi-instrumentalist, comic book author, DJ, artist. She’s unabashedly honest and unapologetically confident.
Lights
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![Dwayne Gretzky posing for a photo under a large, open, lattice metal structure on a sunny day, with some greenery visible.]()
Canada’s favourite party band, Dwayne Gretzky, has recently launched a YouTube cover song series, Dwayne’s World, that is already going viral and is building their audience exponentially, far beyond the Ontario touring circuit they’re already well known in.
Dwayne Gretzky
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![The artist, ARK IDENTITY, with his eyes closed. He is wearing a knit sweater and a silver necklace. The background features a sunset or sunrise sky with a gradient of orange, yellow, and blue hues.]()
ARK IDENTITY has quickly gained attention for crafting immersive soundscapes that feel both timeless and contemporary. His debut ANNDALE EP was released in late 2024 and one of the singles was featured on KCRW.
ARK IDENTITY
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![The artist, Libby Ember, standing in front of a striped curtain of gold metallic strips, holding a green balloon.]()
A self-described artist for the “yearners,” her music merges the emotional honesty of indie-folk with dreamy indie pop textures, creating songs that feel intimate, vulnerable, and deeply lived-in.
Libby Ember
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![Band, The Dirty Nil, looking at the camera. Photo Credit- Drew Thomson.]()
Whether it’s the bejeweled stars and lightning bolts emblazoned on frontman Luke Bentham’s stage outfits or the multi-dimensional, psychedelic artwork splashed across album covers, the Hamilton, Ontario-based band likes to add a little flair.
The Dirty Nil
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![Artist, Terra Lightfoot, sits on a tree stump in a wooded area, looking upward with her eyes closed.]()
A JUNO- and Polaris-nominated guitarist-singer-songwriter originally from Hamilton, Ontario. In 2020, she marked her first decade as a recording artist with Consider the Speed, recorded by Grammy-winning producer Jay Newland at Memphis' legendary Royal Studios.
Terra Lightfoot
Our Team
Adam Bentley
Adam Bentley
Principal, OperationsPrincipal, Operations
Ava Muir
Head of Public RelationsAva Muir
Head of Public RelationsOur Team
Kristin Archer
Head of Social Media
Strategy & AdvertisingKristin ArcheR
Head of Social Media Strategy and Advertising
Our Team
Jessica Santa
Music Marketing ManagerJessica Santa
Music Marketing ManagerTami Bentley
Online Press and Playlist CoordinatorTami Bentley
Online Press and Playlist Coordinator 
enjoy your
next release
TODAY
